Guides · Selling

How a CMA Actually Works

A Comparative Market Analysis is the backbone of any honest appraisal. Here's what actually goes into one, and why it's not the same thing as your council valuation.

Jericho Montero, Ray White Karori

What CMA stands for

CMA is short for Comparative Market Analysis. It's the process an agent uses to work out a realistic price range for a property by comparing it against similar homes that have actually sold nearby, recently. It's the evidence behind an appraisal figure, not just a guess dressed up in a nice folder.

What actually goes into one

A real example from South Karori

Two properties on Stockden Place, numbers 9 and 11, sold within a day of each other for $965,000 and $970,000. That's about as clean a comparable pair as you'll find: same street, similar timing, similar result. A CMA for a third home on that same street would lean heavily on those two sales specifically, far more than on a sale from a different suburb entirely.

CMA vs. rateable value (RV): they are not the same thing

This is the single most common confusion I run into. Your RV is a council valuation, set periodically for rating (council tax) purposes. It's a broad, mass-appraisal figure, not a real-time reflection of the market.

CMARateable Value (RV)
Based on actual recent salesBased on a periodic council-wide valuation cycle
Reflects current market conditionsCan be a year or more out of date
Specific to the property's real featuresA broader, less granular estimate
Used to guide a realistic asking priceUsed for council rates calculations

It's genuinely common for a property to sell well above or below its RV. That's not a red flag, it's just the difference between a live market read and a periodic government valuation. Recent Karori sales have gone both ways: some settling close to RV, others well beyond it once real buyer demand came into play.

How often should a CMA be updated?

If more than a few months have passed since your last appraisal, it's worth a fresh look, since comparable sales shift, especially on streets with several transactions in a short window. A CMA from a year ago on a fast-moving street can already be out of date.

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